And it’s not just the algorithm! It’s the pressure to always be current, clever, and converting – without a single guarantee it’ll work. But it actually gets to be simple.
You just need to know what to do, and what to stop wasting time on.
You were told to post consistently...But no one warned you it’d feel like running a media company on top of your actual business.
You’re chasing trends, guessing at captions, and praying today’s post doesn’t flop. Meanwhile, the algorithm changes weekly and your best customers still don’t see your stuff.
You’ve tried boosting posts and it brought in some extra likes and a couple followers but no new customers or clients and you're tired of wondering what everyone else knows that you don't.
It's time to take a different approach.
Inside Hometown Advantage, you’ll learn exactly what to say, how to say it, and where to put it so your dream customers actually see it and buy.
"From consistently doing $4k months to $10k months"
"My IG follower count has skyrocketed from 370 when I started to over 700 now. My content is more engaging (it's truly a digital storefront now that converts leads) and I have a much better online presence. I literally went from consistently doing 4k/month in sales to 10k/month. I have done 2 10k months since starting the course and since leads are picking up, and I was finally able to hire someone for my small business, too. Understanding marketing has made a huge difference in my life and in my business!!!"
- Mindy Dang, Good Lead Dog Training
"I feel way more confident navigating the ad world now"
"I wanted to send a big thank you for all the support over the last few months! Working with you has been fun, educational, and super energizing. I’ve learned a ton and feel way more confident navigating the ad world now—definitely something I, and Solstice Fitness, needed! I really appreciate everything you’ve done to help me get to this point. I signed up for a better lead follow-up system and that wouldn’t have felt like the right move without the foundation you helped build. Grateful for all of it!"
-Robert Gurrolla, Solctice Fitness
"I saw a big uptick in bookings for the month"
“I had been using Meta ads previously, but basically would just go through the builder and hope for the best....after launching my first visibility ad at only $2 per day, I saw a big uptick in bookings for the month.”
I quickly signed up for Hometown ADvantage, and it has been such a great investment! I highly recommend this course if you need help marketing your local business."
- Jen Rice, Lapeer Auto Wash & Detailing
Use my $2/day ad method to show up where your people are, and start getting seen by locals who actually want what you sell.
Launch the kinds of ads that get DMs, bookings, or walk-ins. You’ll get personal feedback on your copy + creative.
IMPROVE YOUR ROI
Track what’s working, cut what’s not, and dial up the results without spending more.
Show up again (and again) for warm leads until they’re ready to buy. Because most people don’t act on the first ad, and we plan for that.
I swapped crayons for click-through rates when I realized teaching wasn’t it… but helping local businesses blow up their visibility definitely is.
I’ve run ad budgets of $150/month small businesses and $50k/month influencers – and the same core principles still apply: get seen, stay booked, and stop crossing your fingers every time you post.
I built Hometown ADvantage for the small-but-mighty biz owners who want simple, strategic ads that actually work – and a teacher (hi, it’s me) who makes it easy to learn.
Local marketing is my bread and butter, so pull up a chair, we're doing the thing.
"30% Increase in sales and bookings"
Robyn - Sauna spa, coffee cart, and medical research company owner
"I've tried it before on YouTube and it is just not the same"
Bia - Personal Training Gym Owner
"Nicole's step by step process of how to launch ads was a game changer for me"
Robert - Group fitness gym owner
"There were things I didn't even think about needing to do"
Dr. Courtney Pate - Med Spa Owner
"I had tried ads before and never got a lead or results from them"
Bia - Personal training gym owner
$2200
Instant & lifetime access to course modules
16 Weeks of weekly live coaching
Exclusive Facebook group access
1:1 checkpoints with Nicole
Monthly post prompts & fill in the blank captions
No contracts - cancel anytime
$550/MO
Instant & lifetime access to course modules
16 Weeks of weekly live coaching
Exclusive Facebook group access
1:1 checkpoints with Nicole
Monthly post prompts & fill in the blank captions
No contracts - cancel anytime
"There were things I didn't even think about needing to do"
Dr. Courtney Pate - Med Spa Owner
"I had tried ads before and never got a lead or results from them"
Bia - Personal training gym owner
"Brought some ease into my marketing that I've never had before"
Samantha - Doula Agency Owner
"I've been enjoying what the numbers I'm looking for mean so I know when to pivot!"
Dr. Courtney Pate - Med spa owner
"I've been getting a lot more followers, my email list has been growing, and bookings are picking up"
Ann, Portrait Photographer
Here's How We Make It Happen:
This course is curated specifically for busy local business owners that want to spend less than 2 hours a week on marketing. It's broken down into 5 steps that you will work through, and you never lose access to the material...including all the updates I make over time.
You'll join our exclusive Facebook group to ask questions, feedback on your ads, and check-ins on your ad numbers to receive coaching and quick answers on anything you could need. There are also weekly live coaching calls for us to talk face to face about how to improve your personal return on ad spend.
Don't waste a single ad dollar on ads that simply won't work. Each time you complete a step in the 5 step marketing plan, you'll submit your ads for feedback from me. I'll get back with you with a personalized loom video recording or in depth write up on exactly what to tweak for best results and ideas of other things to test.
As a member of Hometown ADvantage, you get complimentary access to my "Local Content Club" where you get 10 locally optimized post prompts and fill in the blank captions so you know exactly what to post every month.
PLUS- we now have a follow-up and automations coach inside the program, Dr. Maddy! Learn from her bonus module and get her support in setting up all your follow up texts and emails if you so choose.
You will give up after 30 or 60 days because you're not seeing instant results. While this is the fastest way to market, it does take time to learn, setup, and start working.
You're not willing to change your mindset about what it takes to successfully market a local business
You're tired of marketing advice that only works for online businesses
You want clear, straight-to-the-point guidance (no fluff or theory)
You're ready to invest in marketing that actually brings ROI
You'd rather spend time serving clients than creating endless content
It's built specifically for local businesses...which very few people are teaching on. (not digital entrepreneurs or big brands)
You get high-touch support from someone in the trenches (not a guru who "used to" run ads, or a beginner)
Every strategy is proven to work in small towns and local markets
We focus on what matters: getting real clients through your door
6+ comprehensive video modules ($4000 value)
16 Weekly live Q&A calls ($2400 value)
Private Facebook community support ($500 value)
2+ personalized video audits from me($400 value)
BONUS: Monthly post prompts ($400 value)
BONUS: Follow up and automations coaching with Maddy! ($1500 value)
$2200
Instant & lifetime access to course modules
12 Weeks of weekly live coaching
Exclusive Facebook group access
1:1 checkpoints with Nicole
Monthly post prompts & fill in the blank captions
No contracts - cancel anytime
$550/MO
Instant & lifetime access to course modules
12 Weeks of weekly live coaching
Exclusive Facebook group access
1:1 checkpoints with Nicole
Monthly post prompts & fill in the blank captions
No contracts - cancel anytime
Just a few hours. You'll need about 2-3 hours to go through each week's training, plus 1 hour for our weekly Q&A call. Once your ads are running, you'll spend maybe 30 minutes a week monitoring and tweaking them. Remember – this system is built for busy business owners who need to get back to serving clients.
If you can use Facebook on your phone, you can do this. Every technical step comes with screen-recording tutorials, and you get real-time help during our weekly Q&A calls. Many of our most successful students started as complete beginners.
You can start with as little as $1-10 per day. We believe in testing and scaling, not burning through budgets. Most students find their sweet spot between $300-500 per month, but you'll start much lower and scale up only when you're seeing results.
1 PM EST On Tuesdays every week. Can't make it live? No problem – submit your questions ahead of time, and I'll answer them during the call. All calls are recorded and added to the FB group each week.
Lifetime access! Plus, you'll get all future updates and improvements to the program at no additional cost.
Not at all. The course includes step-by-step screen recordings for every technical aspect. Plus, you can share your screen during Q&A calls if you get stuck. We've had successful students who self-described as "terrible with technology."
I've helped over 100 local businesses across various industries – from car detailing to Botox clinics, photographers to home improvement stores. The principles work because they're based on local customer behavior, not industry-specific tactics.
Absolutely! These strategies are especially effective in smaller communities where word-of-mouth and local reputation matter most. We'll show you how to target effectively even in smaller markets.
While every business is different, most students who implement the strategies consistently start seeing results within the first month. Some, like Jen with her car wash, saw results in just two weeks. The key is consistent implementation.
You'll get immediate access to the course material and our private Facebook community. The next round of live mentorship kicks off January 7th, but you can start implementing right away with support from the community.
No, we're not able to offer refunds on this program.
Send me an email at support@nicoleeldridgemedia.com or a message on IG @nicoleeldridge_ads! I'm happy to answer any questions you have about the program and help you decide if it's the right fit for your business.