And it’s not just the algorithm! It’s the pressure to always be current, clever, and converting – without a single guarantee it’ll work.
You were told to post consistently...But no one warned you it’d feel like running a media company on top of your actual business.
You’re chasing trends, guessing at captions, and praying today’s post doesn’t flop. Meanwhile, the algorithm changes weekly and your best customers still don’t see your stuff.
You’ve tried boosting posts and it brought in some extra likes and a couple followers but no new customers or clients and you're tired of wondering what everyone else knows that you don't.
It's time to take a different approach.
Inside Hometown Advantage, you’ll learn exactly what to say, how to say it, and where to put it so your dream customers actually see it and buy.
Clean up your social profiles so new traffic isn’t bouncing. We’ll make sure they say “we’re open for business.”
BOOST YOUR VISIBILITY
Use my $1/day ad method to show up where your people are, and start getting seen by locals who actually want what you sell.
Launch the kinds of ads that get DMs, bookings, or walk-ins. You’ll get personal feedback on your copy + creative.
IMPROVE YOUR ROI
Track what’s working, cut what’s not, and dial up the results without spending more.
Show up again (and again) for warm leads until they’re ready to buy. Because most people don’t act on the first ad, and we plan for that.
I swapped crayons for click-through rates when I realized teaching wasn’t it… but helping local businesses blow up their visibility definitely is.
I’ve run ad budgets of $150/month small businesses and $50k/month influencers – and the same core principles still apply: get seen, stay booked, and stop crossing your fingers every time you post.
I built Hometown ADvantage for the small-but-mighty biz owners who want simple, strategic ads that actually work – and a teacher (hi, it’s me) who makes it easy to learn.
Local marketing is my bread and butter, so pull up a chair, we're doing the thing.
"30% Increase in sales and bookings"
Robyn - Sauna spa, coffee cart, and medical research company owner
"Nicole's step by step process of how to launch ads was a game changer for me"
Robert - Group fitness gym owner
"Brought some ease into my marketing that I've never had before"
Samantha - Doula Agency Owner
"I've been getting a lot more followers, my email list has been growing, and bookings are picking up"
Ann, Portrait Photographer
$1800
Instant & lifetime access to course modules
12 Weeks of weekly live coaching
Exclusive Facebook group access
1:1 checkpoints with Nicole
Monthly post prompts & fill in the blank captions
No contracts - cancel anytime
$600/MO
Instant & lifetime access to course modules
12 Weeks of weekly live coaching
Exclusive Facebook group access
1:1 checkpoints with Nicole
Monthly post prompts & fill in the blank captions
No contracts - cancel anytime
Here's How We Make It Happen:
Weekly live Q&A calls where you can share your screen and get immediate feedback on your ads
Real-time troubleshooting so you never waste money on ads that aren't working
Direct access to someone
who's managed 100+ local business accounts (and knows what actually works)
8+ focused video modules that turn complete beginners into marketing strategists
Step-by-step tech tutorials that make Facebook Ads Manager feel less scary
Start with just $1-10 per day (because we're not about burning through budgets)
Exclusive Facebook community for quick answers between calls
Fellow local business owners sharing what's working right now
No more figuring it out alone or getting stuck
Monthly guest expert trainings on other local marketing topics such as SEO, google ads, video editing, and more.
5 personalized checkpoints from me throughout the program to get high touch 1:1 support and feedback on your ads
Monthly post prompts optimized for local businesses complete with fill in the blank captions and examples so you don't have to think about what to post.
You will give up after 30 or 60 days because you're not seeing instant results. While this is the fastest way to market, it does take time to learn, setup, and start working.
You're not willing to change your mindset about what it takes to successfully market a local business
You're tired of marketing advice that only works for online businesses
You want clear, straight-to-the-point guidance (no fluff or theory)
You're ready to invest in marketing that actually brings ROI
You'd rather spend time serving clients than creating endless content
It's built specifically for local businesses...which very few people are teaching on. (not digital entrepreneurs or big brands)
You get high-touch support from someone in the trenches (not a guru who "used to" run ads, or a beginner)
Every strategy is proven to work in small towns and local markets
We focus on what matters: getting real clients through your door
8+ comprehensive video modules ($4000 value)
Weekly live Q&A calls ($2400 value)
Private Facebook community support ($500 value)
1:1 Call with me when completing checkpoint 5 ($400 value)
BONUS: Monthly post prompts ($200 value)
Why Can I Make This Guarantee?
Jen booking 8 new $275 services in two weeks
Misty having to turn DOWN her ad spend from too many bookings
Mallory and Kellee consistently getting 5-10 new Botox clients monthly
The home improvement store generating 40 new leads in 3 months
$1800
Instant & lifetime access to course modules
12 Weeks of weekly live coaching
Exclusive Facebook group access
1:1 checkpoints with Nicole
Monthly post prompts & fill in the blank captions
No contracts - cancel anytime
$600/MO
Instant & lifetime access to course modules
12 Weeks of weekly live coaching
Exclusive Facebook group access
1:1 checkpoints with Nicole
Monthly post prompts & fill in the blank captions
No contracts - cancel anytime
Just a few hours. You'll need about 2-3 hours to go through each week's training, plus 1 hour for our weekly Q&A call. Once your ads are running, you'll spend maybe 30 minutes a week monitoring and tweaking them. Remember – this system is built for busy business owners who need to get back to serving clients.
If you can use Facebook on your phone, you can do this. Every technical step comes with screen-recording tutorials, and you get real-time help during our weekly Q&A calls. Many of our most successful students started as complete beginners.
You can start with as little as $1-10 per day. We believe in testing and scaling, not burning through budgets. Most students find their sweet spot between $300-500 per month, but you'll start much lower and scale up only when you're seeing results.
[Insert specific day/time] weekly. Can't make it live? No problem – submit your questions ahead of time, and I'll answer them during the call. All calls are recorded and added to your member area.
Lifetime access! Plus, you'll get all future updates and improvements to the program at no additional cost.
Not at all. The course includes step-by-step screen recordings for every technical aspect. Plus, you can share your screen during Q&A calls if you get stuck. We've had successful students who self-described as "terrible with technology."
I've helped over 100 local businesses across various industries – from car detailing to Botox clinics, photographers to home improvement stores. The principles work because they're based on local customer behavior, not industry-specific tactics.
Absolutely! These strategies are especially effective in smaller communities where word-of-mouth and local reputation matter most. We'll show you how to target effectively even in smaller markets.
While every business is different, most students who implement the strategies consistently start seeing results within the first month. Some, like Jen with her car wash, saw results in just two weeks. The key is consistent implementation.
You'll get immediate access to the course material and our private Facebook community. The next round of live mentorship kicks off January 7th, but you can start implementing right away with support from the community.
Yes! If you watch the training, implement the strategies, and actively run ads for 3 months without seeing results, I'll give you your money back. (See our guarantee section for full details.)
Send me a message in IG! I'm happy to answer any questions you have about the program and help you decide if it's the right fit for your business.