Turn Local Visibility into Consistent Revenue - Without wasting precious time and money.

Stop Wasting Time on Marketing That Doesn't Work for Local Businesses

You didn't start your business to become a social media manager. But here you are, spending precious hours creating content that gets a couple likes but no leads, watching competitors book clients left and right, while you're still your town's "best-kept secret."

 Here's the truth about local marketing that no one's telling you:

 Those big-name marketing gurus? They're teaching strategies for online businesses, not local ones like yours. Your local service based business needs something different.

 Hey there! I’m Nicole

 From Local Blog to

Local Business Champion

Three years ago, I was running a local blog in Raleigh, NC, featuring small businesses that made our community special.

Little did I know, this was just the beginning of something bigger.

As I connected with more and more local business owners, I noticed something that didn't sit right with me: They were all struggling with the same marketing problems, following advice that just wasn't made for local businesses.

You know the kind – "post every day," "get on every platform," "create trending reels" – advice that works great for influencers but leaves local business owners exhausted and seeing no real results.

The Light Bulb Moment

While working with local businesses for my blog, I started testing different marketing strategies. What if we focused only on what actually brought in local customers? What if we stripped away all the unnecessary "guru advice" and built something specifically for local businesses?

That's when everything changed.

From Testing to Proven System

Over the past three years, I've had the privilege of working with over 100 local businesses, managing their marketing and refining what really works. Not just theory – real, tested strategies that bring actual customers through the door.

I've seen:

  • Car washes go from empty to booked solid

  • Estheticians turn off their ads because they had too many clients

  • Home improvement stores generate 40+ qualified leads in just months

  • Botox clinics consistently book 5-10 new clients monthly

Why I Created This Program

Here's the truth: I got tired of watching local business owners waste time and money on marketing advice that wasn't built for them. You deserve better than one-size-fits-all strategies designed for online businesses.

That's why I stripped everything down to a simple, proven system that:

  • Works specifically for local businesses

  • Doesn't require hours of daily content creation

  • Can run on a small budget

  • Actually brings in local customers who are ready to book

My Promise to You

I'm not here to turn you into a social media influencer or teach you complicated marketing funnels.

I'm here to help you build a reliable marketing system that brings in local customers while you focus on what you do best – running your business and serving your community.

Think of me as the friend who's been in the trenches, tested everything, and is here to show you the shortcuts to what actually works for local businesses like yours.

This Sounds Familiar, Right?

You wake up to another empty calendar, wondering where next week's bookings will come from

Your phone's constant "post something!" reminders are interrupting actual client work

You've thrown money at boosted posts and Facebook ads that brought crickets

That marketing agency you hired? They burned through your budget with nothing to show for it.

Meanwhile, you're missing your kid's baseball games trying to "figure out" social media

Imagine Your Business When Marketing Finally Just Works:

Your phone dings with notifications – but this time, they're booking confirmations, not social media tasks

You check your ads dashboard over morning coffee to see 3 new appointments booked while you slept

Your calendar is filled with ideal clients who value your expertise and happily pay your rates

You're known as THE go-to business in your area, with a waitlist of clients eager to work with you

Referrals flow in naturally because your visibility creates constant buzz in your community

Let's Address What You're Probably Thinking...

"I've already wasted money on marketing that didn't work..."

That's exactly why we start with small budgets ($1-10/day) and test everything before scaling. Just ask Jen, who spent just $16 per booking to fill her car detailing schedule, or Misty, who had to actually turn DOWN her ad spend because she was getting too many clients.

"I don't have time to learn another complicated system..."

You're running a business – I get it. That's why everything in Hometown Advantage is broken down into bite-sized pieces you can implement in just a few hours a week. No daily posting required, no complex strategies to master. Just clear, straightforward steps that work.

"But my business/industry/location is different..."

I've helped over 100 local businesses across different industries succeed with these exact strategies. From Mallory and Kellee booking 5-10 new Botox clients monthly, to home improvement stores generating 40 new leads in 3 months – these techniques work because they're specifically designed for local businesses like yours.

"I'm not tech-savvy enough for Facebook ads..."

If you can use Facebook on your phone, you can do this. Every technical step comes with screen-recording tutorials, and you get weekly Q&A calls where you can share your screen and get immediate help. No more getting stuck or feeling lost in Ads Manager.

"What if it doesn't work for me?"

That's why you get direct access to me through weekly Q&A calls and our private community. We look at your actual data and adjust your strategy in real-time. No more guessing or hoping – we track what works and fix what doesn't, together.

"I've tried courses before and never finished them..."

This isn't a "watch and hope" course. You get 12 weeks of live support, real-time feedback on your ads, and a community of local business owners taking action alongside you. Plus, everything is taught through the lens of local business – no irrelevant strategies or complicated funnels.

"I should probably just figure this out myself..."

You could – but why spend months (or years) testing different strategies when you can follow a proven system? Your time is better spent serving clients and growing your business, not becoming a marketing expert through trial and error.

This isn't just another marketing course. This is your opportunity to create an undeniable local advantage.

Here's How We Make It Happen:

12 Weeks to Total Marketing Confidence

  • Weekly live Q&A calls where you can share your screen and get immediate feedback on your ads

  • Real-time troubleshooting so you never waste money on ads that aren't working

  • Direct access to someone

    who's managed 100+ local business accounts (and knows what actually works)

Zero-Fluff Training That Respects Your Time

  • 8+ focused video modules that turn complete beginners into marketing strategists

  • Step-by-step tech tutorials that make Facebook Ads Manager feel less scary

  • Start with just $1-10 per day (because we're not about burning through budgets)

A Support System That Has Your Back

  • Exclusive Facebook community for quick answers between calls

  • Fellow local business owners sharing what's working right now

  • No more figuring it out alone or getting stuck

PRICING

Get Started W/ Instant Access to the Course & FB Community

pay in full

$1500

  • Instant & lifetime access to course modules

  • 12 Weeks of weekly live coaching

  • Exclusive Facebook group access

  • 1:1 checkpoints with Nicole

  • Monthly post prompts & fill in the blank captions

No contracts - cancel anytime

3 month payment plan

$500/MO

  • Instant & lifetime access to course modules

  • 12 Weeks of weekly live coaching

  • Exclusive Facebook group access

  • 1:1 checkpoints with Nicole

  • Monthly post prompts & fill in the blank captions

No contracts - cancel anytime

This Program Is NOT For You If:

  • You will give up after 30 or 60 days because you're not seeing instant results. While this is the fastest way to market, it does take time to learn, setup, and start working.

  • You're not willing to change your mindset about what it takes to successfully market a local business

This Program Is Perfect For You If:

  • You're tired of marketing advice that only works for online businesses

  • You want clear, straight-to-the-point guidance (no fluff or theory)

  • You're ready to invest in marketing that actually brings ROI

  • You'd rather spend time serving clients than creating endless content

Working with me hits different….

  • It's built specifically for local businesses...which very few people are teaching on. (not digital entrepreneurs or big brands)

  • You get high-touch support from someone in the trenches (not a guru who "used to" run ads, or a beginner)

  • Every strategy is proven to work in small towns and local markets

  • We focus on what matters: getting real clients through your door

 Your Investment Includes:

12 weeks of expert guidance ($7,500 value)

  • 8+ comprehensive video modules ($4000 value)

  • Weekly live Q&A calls ($2400 value)

  • Private Facebook community support ($500 value)

  • 1:1 Call with me when completing checkpoint 5 ($400 value)

  • BONUS: Monthly post prompts ($200 value)

My Simple 4-Part Formula That Actually Works for Local Businesses

Listen – here's the problem with most marketing advice out there: it's coming from influencers and online gurus teaching you how to become... well, an influencer or online guru.

But you don't need 100,000 followers. You need consistent local clients.

After working with over 100 local businesses and growing my own local blog in Raleigh, NC, I've stripped away all the unnecessary "guru advice" and broken it down to four core parts that just work:

Step 1: Organic Marketing Strategy that Stops the Scroll

  • We talk about how to create quality content your local audience actually cares about

  • Posting just 2-3 times per week (forget that "post every day" nonsense)

  • We set your Facebook & Instagram pages up to work as your digital storefront – kept it fresh but not overwhelming

Step 2: Launch Your Visibility Ads

  • Learn how to create strategic visibility ads running for as little as $1/day.

  • Watch your content reach targeted local people 24/7

  • Create 2-3 posts and let them work for months to come.

Step 3

Launch your Lead Generation Ads & Optimize

  • Get proven frameworks for ad copy and graphic templates for your ad creative, along with expert guidance to creating ads that convert

  • Learn exactly what type of ad your specific business should be running. HINT: it's probably not what you think.

  • Watch your leads and sales start coming in - and know what numbers to watch for so you can make smart changes

Part Four: Retarget like a pro

  • Stay top of mind with people who know they want to work with you (just not right now)

  • Use your existing content strategically to nurture warm leads

  • Turn "someday" clients into "today" clients

  • Build a pipeline of future business while you sleep

Why This Formula Works When Others Don't:

  • It’s built specifically for local businesses (not influencers or online brands)

  • It requires minimal time and content creation

  • It works with small, manageable ad budgets

  • We focus on actual bookings, not vanity metrics

  • It runs in the background while you live your life

Remember: You can be coaching your kid's baseball team or enjoying a beer at the local brewery while this system books clients for you. That's the power of getting this right.

We kick off January 7th, so don’t wait!

When you join now, you get a BONUS 1:1 call with me where we will break down everything you’ve been doing, and talk about exact next steps to make you more visible, more impactful, and more profitable in 2025.

 Here’s My "Take Action & See Results" Guarantee

I'm so confident in this system that I'll make you this promise:

If you watch the training, implement the strategies, and actively run ads for 3 months without seeing results, I'll give you your money back.

Here's what that means:

Complete a majority of the core training modules

Attend at least 3 Q&A calls for strategy feedback

Run your ads consistently for 60 days

Share your ads manager data showing implementation & optimization

If you do all that and don't see new leads or bookings coming in, just show me your work and I'll refund your investment. Simple as that.

Why Can I Make This Guarantee?

Because this system flat-out works for local businesses who implement it.

Just look at:

Jen booking 8 new $275 services in two weeks

Misty having to turn DOWN her ad spend from too many bookings

Mallory and Kellee consistently getting 5-10 new Botox clients monthly

The home improvement store generating 40 new leads in 3 months

What I'm Actually Guaranteeing:

A proven system specifically built for local businesses

Step-by-step guidance to implement it correctly

Direct support to troubleshoot and optimize

Real results when you follow the process

I don't make this offer lightly. I can provide this guarantee because I've seen these strategies work time and time again for local businesses just like yours.

Imagine Your Business Finally Feels Like You Dreamed It Would:

  • Steady cash flow that lets you invest back into your business (and finally pay yourself properly)

  • A reputation as the local leader in your industry – the one competitors try to copy

  • The freedom to choose your clients, raise your prices, and work the hours you want

  • A business that builds wealth for your family while serving your community

  • Pride in knowing you've created something that truly lasts

 It’s time to make your marketing finally make sense…

  • Clear numbers showing exactly what's working and what isn't

  • Simple systems that run themselves while you serve clients

  • Marketing decisions based on data, not guesswork

  • A predictable way to generate new business whenever you need it

  • Complete confidence in your ability to grow your business

Frequently Asked Questions

 How much time do I need to commit each week?

Just a few hours. You'll need about 2-3 hours to go through each week's training, plus 1 hour for our weekly Q&A call. Once your ads are running, you'll spend maybe 30 minutes a week monitoring and tweaking them. Remember – this system is built for busy business owners who need to get back to serving clients.

I'm completely new to Facebook ads. Is this too advanced for me?

If you can use Facebook on your phone, you can do this. Every technical step comes with screen-recording tutorials, and you get real-time help during our weekly Q&A calls. Many of our most successful students started as complete beginners.

How much do I need to spend on ads?

You can start with as little as $1-10 per day. We believe in testing and scaling, not burning through budgets. Most students find their sweet spot between $300-500 per month, but you'll start much lower and scale up only when you're seeing results.

When do the Q&A calls happen?

[Insert specific day/time] weekly. Can't make it live? No problem – submit your questions ahead of time, and I'll answer them during the call. All calls are recorded and added to your member area.

How long do I have access to the course material?

Lifetime access! Plus, you'll get all future updates and improvements to the program at no additional cost.

Do I need to be tech-savvy to make this work?

Not at all. The course includes step-by-step screen recordings for every technical aspect. Plus, you can share your screen during Q&A calls if you get stuck. We've had successful students who self-described as "terrible with technology."

What if my industry is different from your examples?

I've helped over 100 local businesses across various industries – from car detailing to Botox clinics, photographers to home improvement stores. The principles work because they're based on local customer behavior, not industry-specific tactics.

Will this work in a small town?

Absolutely! These strategies are especially effective in smaller communities where word-of-mouth and local reputation matter most. We'll show you how to target effectively even in smaller markets.

How soon can I expect to see results?

While every business is different, most students who implement the strategies consistently start seeing results within the first month. Some, like Jen with her car wash, saw results in just two weeks. The key is consistent implementation.

What happens after I enroll?

You'll get immediate access to the course material and our private Facebook community. The next round of live mentorship kicks off January 7th, but you can start implementing right away with support from the community.

Do you offer refunds?

Yes! If you watch the training, implement the strategies, and actively run ads for 3 months without seeing results, I'll give you your money back. (See our guarantee section for full details.)

I have another question...

Send me a message in IG! I'm happy to answer any questions you have about the program and help you decide if it's the right fit for your business.